// Privacy Policy

Introduction

This privacy policy explains how we collect, use, and protect your personal data when you use the services and offerings of Ocre Marketing, a brand of Factum Academy GmbH.

Ocre Marketing is not a separate legal entity, but a brand operated by Factum Academy GmbH.
We process your data in accordance with the revised Swiss Data Protection Act (revDSG) and, where applicable, the European Union’s General Data Protection Regulation (GDPR).
Please address all privacy inquiries and legal correspondence to:

Factum Academy GmbH
Seestrasse 25
8002 Zurich, Switzerland
info@ocremarketing.ch

  1. Terms and Definitions
  • Personal Data: Any information relating to an identified or identifiable natural person, such as name, email address, IP address, or telephone number.
  • Sensitive Personal Data: Special categories of data, including health information, religious beliefs, political opinions, genetic and biometric data.
  • Processing: Any operation performed on personal data, such as collection, storage, use, modification, disclosure, archiving, or deletion.
  • Data Controller: The entity that determines the purposes and means of processing personal data.
  • Data Processor: Service providers who process personal data on behalf of the data controller.
  • Purpose and Scope of Data Processing

We process your personal data solely for specific, legally permitted purposes and only to the extent necessary. These include:

  1. Website Provision and Technical Operation
    • Data: IP address, access date/time, browser type and version, operating system, referrer URL
    • Purpose: Ensure functionality, security, and stability
    • Legal basis: Legitimate interest (Art. 31 para. 1 revDSG)
  2. Contact and Customer Communication
    • Data: Name, email, phone, message content
    • Purpose: Respond to inquiries and support
    • Legal basis: Contract performance or legitimate interest
  3. Marketing and Newsletters
    • Data: Name, email, optionally phone
    • Purpose: Inform about products and events
    • Note: Includes tracking pixels for performance measurement
    • Legal basis: Consent (Art. 31 revDSG / Art. 6 para. 1 lit. a GDPR)
  4. Contract Fulfillment and Service Delivery
    • Data: Name, address, payment, service data
    • Purpose: Execute marketing services and payment
    • Legal basis: Contract performance
  5. Profiling and Personalization
    • Data: User behavior, preferences
    • Purpose: Targeted offers and content
    • Legal basis: Legitimate interest or consent
  1. Source of Data

We receive data:

  • Directly from you (e.g., contact forms, project briefs)
  • Automatically via cookies and analytics tools
  • Via third parties (e.g., Google, Meta), with consent
  1. Processors and Third-Party Providers

We work with processors under data protection agreements:

  • Hosting: Hetzner, Hostpoint
  • CRM/Project: HubSpot, Notion
  • Email Marketing: Mailchimp, Brevo
  • Payment: Stripe
  • Calendars & Webinars: Zoom, Calendly
  • AI services: OpenAI (ChatGPT API)

Where data is transferred abroad, we rely on legal safeguards like adequacy decisions and standard contractual clauses.

  1. Cookies and Tracking

We use:

  • Essential Cookies: Basic functionality
  • Analytics Cookies: Anonymous usage tracking
  • Marketing Cookies: Targeted advertising

You can configure these via your browser or our cookie banner. Google Analytics is used with IP anonymization.

  1. Newsletter

If you subscribe to our newsletter, we use your email for updates.
You can unsubscribe anytime. We track open rates using tracking pixels.

  1. Data Security

We apply:

  • SSL encryption
  • Firewall/anti-malware
  • Role-based access
  • Regular backups

Full protection from third-party access cannot be guaranteed. Liability is excluded to the extent permitted by law.

  1. Your Rights

You may:

  • Access or correct your data
  • Request deletion
  • Restrict or object to processing
  • Request data portability
  • File a complaint with the FDPIC (Switzerland’s data authority)

Contact: info@ocremarketing.ch

  1. Third-Party Data

If you submit data about others (e.g., referrals), you must confirm that they’ve been informed and have consented.

  1. Changes to This Policy

We may update this policy at any time. Major changes will be announced on the website or via email.

  1. Applicable Law and Jurisdiction

This privacy policy is governed exclusively by Swiss substantive law, in particular the revised Swiss Data Protection Act (revDSG).

https://www.fedlex.admin.ch/eli/cc/2022/491/de

Jurisdiction is Zurich, Switzerland, unless legally required otherwise.

Scroll to Top